Group Members

RESEARCH TITLE : WOMEN ENTREPRENEUR

PRINCIPLE OF MANAGEMENT

SEMESTER 1

IF 17

NUR NABIQAH FARHIN BINTI OTHMAN (62211117096)

ATIKAH BINTI ABDUL MUNAP (62211117128)

NUR ATIQAH BINTI ADINAN (62211117141)

Faiza's Background

             SYARIKAT FAIZA SDN. BHD. (HQ)

PLO 442, Jln Wawasan 16,

Kawasan Industri Sri Gading 2,

83300 Batu Pahat,

Johor.

Tel : 607-4556900    Fax : 607-4557800

Email : admin@faizarice.com

Faiza Company was established in 1982 in conjunction with the company's owner Faiza Bawumi Sayed Ahmad. The company conducts retail activities as its core business. In 1992, the FAIZA Company was formally established under FAIZA Sdn. Bhd. (SFSB), and venture capital with the National Padiberas (BERNAS) in 1997.

In the early 90's, the company took advantage of the community's sensitivity at that time to the way manufacturing and food content. The company started introducing with a kind of quality rice category from Kartanaka, India. This rice is the type of rice "Ponni". After seeing the "Ponni" rice pest, SFSB introduced the rice which is believed to be good for health, especially for people with diabetes, obesity and high blood pressure. To this day under the Taj Mahal brand, Ponni herbs Faiza rice has been distributed throughout Malaysia.

SFSB has also produced other paddy production along with consumer demand such as Basmathi, Fragrant rice, Thai Super Special and Local rice. SFSB has been known for its high quality product, one hundred percent made in Islam and halal.

SFSB now has three factories in Selangor, Kedah and Terengganu. SFSB has 200 permanent employees and over 300 contract workers.

SFSB is also exploring new fields including marketing of noodles, chili sauce and soy sauce besides rice and spices. For a bihun product, the company has ordered machines from China and the product will be processed at another factory in Sri Gading. The plant is capable of producing nine tons of rice a day, but in the early stages of processing only five tons of rice with a sales target of RM12 million for the first year.

The strength of SFSB, lies in energetic and professional driving force with extensive knowledge and experience in their respective fields, which are prepared to compete in the rice business scenario. This is because at SFSB, there is no compromise on quality. SFSB always looks forward to better techniques, better ways to generate, deliver, communicate, promote, serve, sell. SFSB believes that success can be achieved from what is done with sincerity.

Video : What is Business Model

Video 2 : Faiza Bawumi Sayed Ahmad'

Video 1 : Siti Nurhaliza

Woman Entrepreneur : Faiza Bawumi Sayed Ahmad'

Faiza Bawumi Sayed Ahmad' Profile

Faiza Bawumi Sayed Ahmad is the owner of the wholesaler of Faiza Sdn. Bhd. In 1964, this Egyptian-born woman migrated to Malaysia for her husband's sake. At that time, he was able to master Bahasa Melayu and was fluent in Malay after only three months in Malaysia due to his friendly and friendly relationship with neighbouring neighbours. Despite his 60s, he has seven children and a grandmother of 32 grandchildren are still actively planning strategies to strengthen his position in various business divisions in the country.

The gentle woman is actually a strong man. He wants to ensure that the established company needs to be on the track so that it will record profit every year. Mrs. Faiza who was born in a family who is also engaged in business. Being in business since childhood, he has been a cashier at his father's store. Such experience prompted him to seriously engage in business.

After being married and endowed with the first light, she followed her husband migrated to Malaysia. Mrs. Faiza is looking for a worthwhile activity she can do to avoid the time being left alone. He started taking sewing wages with a capital of RM4 and selling various kitchen items. He also bought yarns and made dresses for the little ones of his neighbours. Then he produced a pillowcase set. Her beautiful and neat seashells are sold to her friends. Next, he trades an encyclopedia set, followed by a crockery business. Through this tiny business, he saves money to make the next venture.

He is interested in producing curry spices. He bought various spices such as coriander, cumin, halba, dried chillies, cloves, and so on to combine the ingredients to produce fish and meat curry spices under the Bunga Raya brand. Everything is done at home, rather than washing, drying and frying the spice. Later, he sent them to the store to be dispersed and distributed.

After a few years later, Mrs. Faiza bought a grinder and opened a retail outlet with capital rather than selling the curry spice. From there he found that wholesalers of rice were mostly supplied by other races. He began to learn various kinds of rice. Mrs. Faiza applied for a rice wholesaler license and sold various kinds of rice including ponni, basmathi, fragrant rice and Siamese rice after getting positive feedback on her research from one shop to one store to get a response if they would buy the rice if she sold it. Customers who subscribe to their spices also purchase rice from them.

At the beginning, he was stunned to see a full-fledged truck full of rice placed in front of the house, but he was determined to pack up the Bunga Raya brand and send it to stores across Johor.

Her business received a welcome despite having a fairly fierce competition. In the early 90's, the company took advantage of the community's sensitivity at that time to the way manufacturing and food content. The company started introducing with a kind of quality rice category from Kartanaka, India. This rice is the type of rice "Ponni". Through quality and nutritious products suitable for patients such as diabetic patients, SFSB introduces the "Ponni" rice throughout Malaysia.

His company is now known for its high quality product, one hundred percent made in Islam and halal. He hopes that with the involvement in the production of the product he gives the Muslims the choice to get high quality products and without questioning their halal status.

Mrs. Faiza not only became the Managing Director of Faiza Company, but also worked hard to determine the company's operations went smoothly and were involved in a RM14 million Faiza plant project at Sri Gading, Batu Pahat. His success now is not easily accessible, but after facing all the challenges he has for 43 years in the business world. Mrs. Faizah said all the efforts made were not to accumulate wealth instead of being the largest paying zakat in Malaysia thus helping more and more people.

Mrs. Faiza advised Muslims in this country to live united so as not to be easily oppressed by other races and strong relations among Muslims not only able to advance the Muslim community in the country, but also to improve the economic position of the community.

Mrs. Faiza said her business experience, including dealing with other races, opened her mind to awaken the Muslim community, especially the Malays of the need to practice mutual assistance with one another as practiced by other races. He always emulated the character of Prophet Muhammad SAW in his daily life, especially the trust and patience of his Majesty in conducting business as well as in carrying out his responsibilities as a leader.

Women Entreprenuer : Siti Nurhaliza

Dato’ Siti Nurhaliza

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A prestige beauty product created by the Malaysia’s No. 1 celebrity and beauty icon, Dato’ Siti Nurhaliza, who participated in business cosmetic industry since March 2010. The cosmetics product is known as SimplySiti. The cosmetics are produced in Korea and with the help of well-known local entrepreneurship, Datuk Seri Mohammad Khalid Jiwa as she ventured into the cosmetics industry after two years of research with AC Nielsen to study the market and targeted customers. AC Nielsen is a global marketing research firm which located in New York City, United States of America. The main objective of the research of this young beautiful entrepreneur, Dato’ Siti Nurhaliza is to give the required information about the products demand and buyer perception as SimplySiti has been certified as Halal by the Department of Islamic Development Malaysia before the products being released into the market. These products received ‘The Best Halal Product” in Cosmetics category in May 2010.

The company has come out with a motto of “It Used To Be My Secret, Now It’s Your”. Siti Nurhaliza, who is the president of SimplySiti Sdn. Bhd has come out with SimplySiti Skin Care and Make-up products that scientifically-designed and clinically-proven by the international cosmeticians. The latest creation from SimplySiti Sdn. Bhd is a fragrance. The SimplySiti line of beauty products is the results of two-year research with a Korean cosmetician. Korea is one of the advance nations and using a very high-technology for cosmetics industry. The cosmetics are being produced with the incorporation of the nanotechnology. Nanotechnology may be able to create many new materials and devices with a vast range of applications such as in medicine, electronics and bio materials as well as energy production.

Now, this beauty product is becoming one of the most demand products in global market especially among the Asian woman irrespective of aged. Human behaviours are influenced by many variables. They are intellectual people whose nature demands are unlimited. Consumers are searching for quality beauty products in the market as they need to be attractive and fresh during their public appearance. SimplySiti cosmetic products are using the most natural and organic ingredients in their cosmetics in order to prevent scars and cancer. These healthy beauty products are environment friendly, non animal testing as well as a mineral make up. The choices of ingredients in the beauty products are very important. The products come with special formulation that contains Plant Endorphin which gives exhilarating effect and promote stress-free skin conditions. The combination of Korean Plant Stem Cells Technology and Advanced Hydra Collagen will not only can delay pre-mature aging but also gives the flawless and youthful complexion skin.

SimplySiti has also come out with a creative and innovative idea with the information of a new fragrance known as SimplySiti Eau de Parfum. The fragrance is designed in cooperation with French perfumer, Joelle Lerioux-Patris of Mane. The famous perfumer has been creating the fragrances and is the leading creator of the fragrances ingredients for a few decades. The innovation of perfume by SimplySiti that combines science and art from France is specially formulated with Betaphroline that will help in keeping human figure in shape and enhance mood. The fragrance motto is “Smell Good, Look Good & Feel Good”.

SimplySiti offers more than 97 products including skincare products, cosmetics products and fragrance products. These all beauty products are available over 200 Watsons, Guardian and Jusco outlets throughout Malaysia. There are also plans for promoting the products to Brunei, Indonesia, Singapore and Middle East countries. As the products becoming an established cosmetic brand, the company is planning to sell the products abroad soon. SimplySiti is a customer orientation due to the nature of its product. SimplySiti offers product variation to appeal different market segments of mass market. An example for Indonesia market, SimplySiti will export all variations for sales to mass market. It is necessary in order to gain sufficient economies of scales in production and distribution. SimplySiti Sdn. Bhd. also having many events and promotions for their consumers from time to time. In 2010 as a new consumer in the beauty products has achieved a high sales in the first three months, the president Dato’ Siti Nurhaliza and co-president, Datuk Seri Mohammad Khalid (husband) were busy having a road show throughout nationwide. The motives of having road shows are to make brand awareness and to known to the world as well as making a good relationship among the consumers. Moreover, the SimplySiti are also having a beauty workshops and press conference of the new products. Recently on 31 July 2012, Dato’ Siti Nurhaliza is having a smart partnership with popular local jewels company, Habib Jewels as the SimplySiti has come out a new SimplySiti products “Bejeweled”.

The company has achieved many awards because of its successful achievements within 2 years. In my opinion, I would like to stress here that Dato’ Siti Nurhaliza is a fabulous young entrepreneur. She ventures herself in this cosmetics business industry instead of being a professional singer. She did two jobs at the same time. As a successful young woman, she has open up my eyes and mind that anyone can be a successful entrepreneur as long as we put all of our efforts into it. Nothing is impossible. She is not just being a professional singer but also a great entrepreneur at the beginning of 30’s. She inspired me in a way that we should be passionate on whatever we are doing and we should not easily give up. Her ideas come out in producing the beauty products is brilliant as the woman nowadays are very concern about internal and external beauty.

JOURNAL 5 : Female Entrepreneurs

In the light of recent world events, this has become a crucial area to study and understand - especially with respect to motivations, constraints and consequences Keywords: female entrepreneurship, developing world, Pakistan, literature review; home-based female entrepreneurs 1.0 Introduction Proceedings of 2nd International Conference on Business Management Female Entrepreneurs 3 Female entrepreneurship has long been associated with concepts such as female empowerment and emancipation.

3.0 The Model of Female Entrepreneurship Based on our review of the literature, we have built a model of entrepreneurship that tries to encapsulate the essence of female entrepreneurs - with its emphasis on female entrepreneurs in the developing world.

The US Department of State has also extended its assistance to the development of female entrepreneurs in many countries; it convinced Goldman Sachs to include Pakistani females in their training program for female entrepreneurs.

Although USAID is working actively for the females of remote areas in Pakistan, finance is still one of the major constraints faced by these female entrepreneurs.

Pakistan finished in 132nd position out of a total of 134 countries in terms of female economic activity and opportunities available to females.

JOURNAL 3 EDIT

JOURNAL 4 : Women Entrepreneur In India

At the end some major problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs, factors influencing women entrepreneurship and steps taken by the government for up liftment of Indian women entrepreneurs.

Keywords: Meaning of women entrepreneur, rationale for diversification, problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs ,factors influencing women entrepreneurship, steps taken by the Indian government I. INTRODUCTION Women entrepreneurs may be defined as a "Woman or a group of women who initiate, organise and run business enterprise".

"An enterprise owned and controlled by a women having a minimum financial interest of 51 per cent of the capital and giving at least 51 per cent of the employment generated by the enterprise to women." - Government of India "A woman entrepreneur can be defined as a confident, innovative and creative woman capable of achieving self economic independence individually or in collaboration, generates employment opportunities for others through initiating, establishing and running the enterprise by keeping pace with her personal, family and social life." -Kamal Singh RATIONALE FOR DIVERSIFICATION Women entrepreneur are risk bearers, organises and innovators too.

Women network report on Women in Business & in Decision Making focus on women entrepreneurs, about their problems in starting & running the business, family back ground, education, size of business unit.

The study showed that self employed women differ on most human capital variable as compared to the salary and wage earning women.

IV. PROBLEMS FACED BY INDIAN WOMEN ENTREPRENEURS Besides the above basic problems the other problems faced by women entrepreneurs are as follows: 1 Family ties: Women in India are very emotionally attached to their families.

6 Problem of finance: Women entrepreneurs stiffer a lot in raising and meeting the financial needs of the business, Bankers, creditors and financial institutes are not coming forward to provide financial assistance to women borrowers on the ground of their less credit worthiness and more chances of business failure.

V.FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP PUSH FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP PULL FACTORS 1 PUSH FACTORS- Push factors are elements of necessity such as insufficient family income, dissatisfaction with salaries job, difficulty in finding work and a need for flexible work schedule because of family responsibilities.

The Government of India has introduced the following schemes for promoting women entrepreneurship because the future of small scale industries depends upon the women-entrepreneurs: Trade Related Entrepreneurship Assistance and Development scheme was lunched by Ministry of Small Industries to develop women entrepreneurs in rural, semi-urban and urban areas by developing entrepreneurial qualities.

These schemes are: Mahila Udyam Nidhi Micro Cordite Scheme for Women Mahila Vikas Nidhi Women Entrepreneurial Development Programmes Marketing Development Fund for Women 4 Consortium of Women entrepreneurs of India provides a platform to assist the women entrepreneurs to develop new, creative and innovative techniques of production, finance and marketing.

JOURNJOUAL 4

JOURNAL 3 : Status and Scope of Women Entrepreneurs

The present article deals with the concept of women entrepreneur, reasons to become entrepreneurs, advantages of women entrepreneur, present status, impediments, measures to remove obstacles, steps taken by the Indian Government in term of five year plans, schemes for promotion & development of women entrepreneurship in India and some leading women entrepreneurs of India.

The Government of India has defined a women entrepreneur is "An enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of the employment generated in the enterprise to women".

Review of Literature Women in India reveal that empowerment of women and development of women entrepreneurs to bring actual reality through constitutional goal of equality.

On "Women Entrepreneurs‟ Challenges and Strategies" analyses major constraints faced by women entrepreneurs and reflects upon specific policies and programmes for women entrepreneurship development.

The entry of women into Universal Journal of Management 3(2): 43-51, 2015business in India is traced out as an extension of their kitchen activities, mainly3P's, Pickle, Powder and Pap pad. But with the spread of education and passage of time women started shifting from 3P's to modern 3E's i.e., Energy, Electronics and Engineering.

conceptual framework of study

Reasons of women becomes entrepreneur 46 Status and Scope of Women Entrepreneurship 3) Access to training: Women have limited access to vocational and technical training.

7) Traditional views on the role of women in the society: The often prevailing attitude that the women's place is at home and that her first priority is to look after the home and family constrain many married women from venturing into entrepreneurship.

To respond to the needs of women it requires devising measures to integrate women as decision-makers, participants and beneficiaries in all relevant development activities and to address the totality of problems women face entrepreneurs, due to the wide spectrum of elements affecting the equitable participation of women in development.

To encourage more passive women entrepreneurs the Women training programmed should be organised that taught to recognise her own psychological needs and express them Support Needs of Women Entrepreneurs) Financial support: it includes the following: Low cost start up loans.

The Tenth Five-Year Plan aims at empowering women through translating the recently adopted National Policy for Empowerment of Women into action and ensuring Survival, Protection and Development of women and children through rights based approach.a

JOURNAL 5

JOURNAL 2 : Determining Women Entrepreneurial Motivation

Studies on women entrepreneurs in Malaysia by Alam, Jani and Omar claimed that women nowadays are not only sticks to the stereotype scenario yet also involved in entrepreneurial landscape which usually dominated by men. 

Even though the number of women in entrepreneurship are increased yearly the numbers of successful women entrepreneurs are still low and not encouraging.

Despite the increase involvement of women in entrepreneurship, the number of women entrepreneurs who succeed are still not encouraging.

conceptual framework for Factors that Influence Women Entrepreneurial Success in Malaysia

1a. To examine the relationship between need for achievement and women entrepreneurial success 1b. To examine the relationship between risk taking and women entrepreneurial success 1c. To examine the relationship between self-confidence and women entrepreneurial success 1d. To examine the relationship between creative and innovative and women entrepreneur rial success.

Women entrepreneur would not view as successful if their success is measured by economic perspectives because the business that owned by women frequently small in size and slower growth.

H1a: There is a relationship between need for achievement and women entrepreneur rial success Risk Taking and Women Entrepreneurial Success Besides need for achievement, risk taking is also identified as one of the dimension in entrepreneurial characteristics that influence the success among women entrepreneurs.

H1b: There is a relationship between risk taking and women entrepreneur rial success Self-Confidence and Women Entrepreneurial Success According to Aycan women with self-confident are the women who do not easily give up and also do not have many excuses such as husband and children in achieving their goals.

H1c: There is a relationship between self-confidence and women entrepreneurial success Creative and Innovative and Women Entrepreneur rial Success Innovativeness has been claimed as a core characteristics entrepreneur.

Even though the numbers of women entrepreneurs are increasing yearly women entrepreneurs are still lag behind and not successful compared to men due to several reasons.

Lee, M., & Rogoff, E. G. Journal of Small Business & Entrepreneurship Do women entrepreneurs require special training ? An empirical comparison of men and women entrepreneurs in the United States,.

JOURNAL 1

JOURNAL 1: Factors that Influence Women Entrepreneurial Success in Malaysia

Studies on women entrepreneurs in Malaysia by Alam, Jani and Omar claimed that women nowadays are not only sticks to the stereotype scenario yet also involved in entrepreneurial landscape which usually dominated by men. 

Even though the number of women in entrepreneurship are increased yearly the numbers of successful women entrepreneurs are still low and not encouraging.

Despite the increase involvement of women in entrepreneurship, the number of women entrepreneurs who succeed are still not encouraging.

conceptual framework for Factors that Influence Women Entrepreneurial Success in Malaysia

1a. To examine the relationship between need for achievement and women entrepreneurial success 1b. To examine the relationship between risk taking and women entrepreneurial success 1c. To examine the relationship between self-confidence and women entrepreneurial success 1d. To examine the relationship between creative and innovative and women entrepreneur rial success.

Women entrepreneur would not view as successful if their success is measured by economic perspectives because the business that owned by women frequently small in size and slower growth.

H1a: There is a relationship between need for achievement and women entrepreneur rial success Risk Taking and Women Entrepreneurial Success Besides need for achievement, risk taking is also identified as one of the dimension in entrepreneurial characteristics that influence the success among women entrepreneurs.

H1b: There is a relationship between risk taking and women entrepreneur rial success Self-Confidence and Women Entrepreneurial Success According to Aycan women with self-confident are the women who do not easily give up and also do not have many excuses such as husband and children in achieving their goals.

H1c: There is a relationship between self-confidence and women entrepreneurial success Creative and Innovative and Women Entrepreneur rial Success Innovativeness has been claimed as a core characteristics entrepreneur.

Even though the numbers of women entrepreneurs are increasing yearly women entrepreneurs are still lag behind and not successful compared to men due to several reasons.

Lee, M., & Rogoff, E. G. Journal of Small Business & Entrepreneurship Do women entrepreneurs require special training ? An empirical comparison of men and women entrepreneurs in the United States,.

JOURNAL 1