Women Entreprenuer : Siti Nurhaliza

Dato’ Siti Nurhaliza

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A prestige beauty product created by the Malaysia’s No. 1 celebrity and beauty icon, Dato’ Siti Nurhaliza, who participated in business cosmetic industry since March 2010. The cosmetics product is known as SimplySiti. The cosmetics are produced in Korea and with the help of well-known local entrepreneurship, Datuk Seri Mohammad Khalid Jiwa as she ventured into the cosmetics industry after two years of research with AC Nielsen to study the market and targeted customers. AC Nielsen is a global marketing research firm which located in New York City, United States of America. The main objective of the research of this young beautiful entrepreneur, Dato’ Siti Nurhaliza is to give the required information about the products demand and buyer perception as SimplySiti has been certified as Halal by the Department of Islamic Development Malaysia before the products being released into the market. These products received ‘The Best Halal Product” in Cosmetics category in May 2010.

The company has come out with a motto of “It Used To Be My Secret, Now It’s Your”. Siti Nurhaliza, who is the president of SimplySiti Sdn. Bhd has come out with SimplySiti Skin Care and Make-up products that scientifically-designed and clinically-proven by the international cosmeticians. The latest creation from SimplySiti Sdn. Bhd is a fragrance. The SimplySiti line of beauty products is the results of two-year research with a Korean cosmetician. Korea is one of the advance nations and using a very high-technology for cosmetics industry. The cosmetics are being produced with the incorporation of the nanotechnology. Nanotechnology may be able to create many new materials and devices with a vast range of applications such as in medicine, electronics and bio materials as well as energy production.

Now, this beauty product is becoming one of the most demand products in global market especially among the Asian woman irrespective of aged. Human behaviours are influenced by many variables. They are intellectual people whose nature demands are unlimited. Consumers are searching for quality beauty products in the market as they need to be attractive and fresh during their public appearance. SimplySiti cosmetic products are using the most natural and organic ingredients in their cosmetics in order to prevent scars and cancer. These healthy beauty products are environment friendly, non animal testing as well as a mineral make up. The choices of ingredients in the beauty products are very important. The products come with special formulation that contains Plant Endorphin which gives exhilarating effect and promote stress-free skin conditions. The combination of Korean Plant Stem Cells Technology and Advanced Hydra Collagen will not only can delay pre-mature aging but also gives the flawless and youthful complexion skin.

SimplySiti has also come out with a creative and innovative idea with the information of a new fragrance known as SimplySiti Eau de Parfum. The fragrance is designed in cooperation with French perfumer, Joelle Lerioux-Patris of Mane. The famous perfumer has been creating the fragrances and is the leading creator of the fragrances ingredients for a few decades. The innovation of perfume by SimplySiti that combines science and art from France is specially formulated with Betaphroline that will help in keeping human figure in shape and enhance mood. The fragrance motto is “Smell Good, Look Good & Feel Good”.

SimplySiti offers more than 97 products including skincare products, cosmetics products and fragrance products. These all beauty products are available over 200 Watsons, Guardian and Jusco outlets throughout Malaysia. There are also plans for promoting the products to Brunei, Indonesia, Singapore and Middle East countries. As the products becoming an established cosmetic brand, the company is planning to sell the products abroad soon. SimplySiti is a customer orientation due to the nature of its product. SimplySiti offers product variation to appeal different market segments of mass market. An example for Indonesia market, SimplySiti will export all variations for sales to mass market. It is necessary in order to gain sufficient economies of scales in production and distribution. SimplySiti Sdn. Bhd. also having many events and promotions for their consumers from time to time. In 2010 as a new consumer in the beauty products has achieved a high sales in the first three months, the president Dato’ Siti Nurhaliza and co-president, Datuk Seri Mohammad Khalid (husband) were busy having a road show throughout nationwide. The motives of having road shows are to make brand awareness and to known to the world as well as making a good relationship among the consumers. Moreover, the SimplySiti are also having a beauty workshops and press conference of the new products. Recently on 31 July 2012, Dato’ Siti Nurhaliza is having a smart partnership with popular local jewels company, Habib Jewels as the SimplySiti has come out a new SimplySiti products “Bejeweled”.

The company has achieved many awards because of its successful achievements within 2 years. In my opinion, I would like to stress here that Dato’ Siti Nurhaliza is a fabulous young entrepreneur. She ventures herself in this cosmetics business industry instead of being a professional singer. She did two jobs at the same time. As a successful young woman, she has open up my eyes and mind that anyone can be a successful entrepreneur as long as we put all of our efforts into it. Nothing is impossible. She is not just being a professional singer but also a great entrepreneur at the beginning of 30’s. She inspired me in a way that we should be passionate on whatever we are doing and we should not easily give up. Her ideas come out in producing the beauty products is brilliant as the woman nowadays are very concern about internal and external beauty.