Faiza's Background

             SYARIKAT FAIZA SDN. BHD. (HQ)

PLO 442, Jln Wawasan 16,

Kawasan Industri Sri Gading 2,

83300 Batu Pahat,

Johor.

Tel : 607-4556900    Fax : 607-4557800

Email : admin@faizarice.com

Faiza Company was established in 1982 in conjunction with the company's owner Faiza Bawumi Sayed Ahmad. The company conducts retail activities as its core business. In 1992, the FAIZA Company was formally established under FAIZA Sdn. Bhd. (SFSB), and venture capital with the National Padiberas (BERNAS) in 1997.

In the early 90's, the company took advantage of the community's sensitivity at that time to the way manufacturing and food content. The company started introducing with a kind of quality rice category from Kartanaka, India. This rice is the type of rice "Ponni". After seeing the "Ponni" rice pest, SFSB introduced the rice which is believed to be good for health, especially for people with diabetes, obesity and high blood pressure. To this day under the Taj Mahal brand, Ponni herbs Faiza rice has been distributed throughout Malaysia.

SFSB has also produced other paddy production along with consumer demand such as Basmathi, Fragrant rice, Thai Super Special and Local rice. SFSB has been known for its high quality product, one hundred percent made in Islam and halal.

SFSB now has three factories in Selangor, Kedah and Terengganu. SFSB has 200 permanent employees and over 300 contract workers.

SFSB is also exploring new fields including marketing of noodles, chili sauce and soy sauce besides rice and spices. For a bihun product, the company has ordered machines from China and the product will be processed at another factory in Sri Gading. The plant is capable of producing nine tons of rice a day, but in the early stages of processing only five tons of rice with a sales target of RM12 million for the first year.

The strength of SFSB, lies in energetic and professional driving force with extensive knowledge and experience in their respective fields, which are prepared to compete in the rice business scenario. This is because at SFSB, there is no compromise on quality. SFSB always looks forward to better techniques, better ways to generate, deliver, communicate, promote, serve, sell. SFSB believes that success can be achieved from what is done with sincerity.