At the end some major problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs, factors influencing women entrepreneurship and steps taken by the government for up liftment of Indian women entrepreneurs.
Keywords: Meaning of women entrepreneur, rationale for diversification, problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs ,factors influencing women entrepreneurship, steps taken by the Indian government I. INTRODUCTION Women entrepreneurs may be defined as a "Woman or a group of women who initiate, organise and run business enterprise".
"An enterprise owned and controlled by a women having a minimum financial interest of 51 per cent of the capital and giving at least 51 per cent of the employment generated by the enterprise to women." - Government of India "A woman entrepreneur can be defined as a confident, innovative and creative woman capable of achieving self economic independence individually or in collaboration, generates employment opportunities for others through initiating, establishing and running the enterprise by keeping pace with her personal, family and social life." -Kamal Singh RATIONALE FOR DIVERSIFICATION Women entrepreneur are risk bearers, organises and innovators too.
Women network report on Women in Business & in Decision Making focus on women entrepreneurs, about their problems in starting & running the business, family back ground, education, size of business unit.
The study showed that self employed women differ on most human capital variable as compared to the salary and wage earning women.
IV. PROBLEMS FACED BY INDIAN WOMEN ENTREPRENEURS Besides the above basic problems the other problems faced by women entrepreneurs are as follows: 1 Family ties: Women in India are very emotionally attached to their families.
6 Problem of finance: Women entrepreneurs stiffer a lot in raising and meeting the financial needs of the business, Bankers, creditors and financial institutes are not coming forward to provide financial assistance to women borrowers on the ground of their less credit worthiness and more chances of business failure.
V.FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP PUSH FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP PULL FACTORS 1 PUSH FACTORS- Push factors are elements of necessity such as insufficient family income, dissatisfaction with salaries job, difficulty in finding work and a need for flexible work schedule because of family responsibilities.
The Government of India has introduced the following schemes for promoting women entrepreneurship because the future of small scale industries depends upon the women-entrepreneurs: Trade Related Entrepreneurship Assistance and Development scheme was lunched by Ministry of Small Industries to develop women entrepreneurs in rural, semi-urban and urban areas by developing entrepreneurial qualities.
These schemes are: Mahila Udyam Nidhi Micro Cordite Scheme for Women Mahila Vikas Nidhi Women Entrepreneurial Development Programmes Marketing Development Fund for Women 4 Consortium of Women entrepreneurs of India provides a platform to assist the women entrepreneurs to develop new, creative and innovative techniques of production, finance and marketing.
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